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3 min read

What “watched to the end” tells you

Views say the opening worked. Watched to the end says the short did. We report both every Friday.

An editor in a dark room, watching a cut on his monitor

A short can get a lot of views from a strong first second and still lose everyone by the middle. Views alone can’t tell you that.

The share of people who watched to the end can. Above 60% means the edit held. Below 40% usually means a slow middle or an ending that came too late.

What we change

When a short drops off, we look at where. Most of the time the fix is the same: cut sooner, and end on the point instead of after it.

Your raw take could be next.

Send one take. We’ll cut the first short free and send it back by Monday.

No call needed. Tell us where the footage is and what you sell.

Your raw take could be next.

Send one take. We’ll cut the first short free and send it back by Monday.

No call needed. Tell us where the footage is and what you sell.

Your raw take could be next.

Send one take. We’ll cut the first short free and send it back by Monday.

No call needed. Tell us where the footage is and what you sell.

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