A short can get a lot of views from a strong first second and still lose everyone by the middle. Views alone can’t tell you that.
The share of people who watched to the end can. Above 60% means the edit held. Below 40% usually means a slow middle or an ending that came too late.
What we change
When a short drops off, we look at where. Most of the time the fix is the same: cut sooner, and end on the point instead of after it.
