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Journal · 5 notes
What we’ve learned cutting a few thousand shorts. One note every Wednesday, about one thing.
All notes
Nov 4, 2026
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3 min read
Most takes start with a breath, a smile or a “so”. People scroll in that second, so we start on the first word that matters.
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Oct 28, 2026
4 min read
Face the window, phone at eye height, one topic per take. Everything else we can fix on Monday.
Oct 21, 2026
Three words at a time, in the middle third of the screen, never over a face.
Oct 14, 2026
Views say the opening worked. Watched to the end says the short did. We report both every Friday.
Oct 7, 2026
2 min read
Miami is windy and bright. A phone, a cheap clip-on mic and your back to the sun gets you most of the way.
Send one take. We’ll cut the first short free and send it back by Monday.
No call needed. Tell us where the footage is and what you sell.
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