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3 min read

Why we cut the first second

Most takes start with a breath, a smile or a “so”. People scroll in that second, so we start on the first word that matters.

A phone on a tripod, recording in a dark room

Watch the start of any take you have filmed. Before the first real word there is almost always something: a breath, a smile at the lens, a “so”, a hand reaching back from the record button.

In a long video that second is nothing. In a short it is where most people decide to leave.

What we do instead

We start on the first word that carries the point, even if it is mid-sentence. If the point comes late, we move it to the front and let the setup play after it.

It feels abrupt the first time you see your own face do it. Nobody else notices.

Your raw take could be next.

Send one take. We’ll cut the first short free and send it back by Monday.

No call needed. Tell us where the footage is and what you sell.

Your raw take could be next.

Send one take. We’ll cut the first short free and send it back by Monday.

No call needed. Tell us where the footage is and what you sell.

Your raw take could be next.

Send one take. We’ll cut the first short free and send it back by Monday.

No call needed. Tell us where the footage is and what you sell.

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