Brisa Skin
What we changed in the formula, in 30 seconds
Lena explained a formula change in 52 seconds. Customers needed 28.
What we did
Lena Ortiz changed Brisa’s serum and wanted to say why before anyone asked. Her first take had the reason, the history and an apology.
What we cut
Nine cuts, mostly the apology. We kept the reason and put the new bottle on screen the moment she names it.
What happened
1.2M views, and fewer emails about the change than she expected, which was the point.
Views
1.2M
Watched to the end
64%
Raw take
0:52
Posted at
0:28
Where
Reels, TikTok, Shorts