Brisa Skin
Three drops, not five
Lena kept telling customers to use less. So that became the short.
What we did
Customers were using too much serum and running out early. Lena wanted to say so without sounding like she was selling less.
What we cut
We kept her hand, the dropper and the count. The rest went.
What happened
640K views and a clear dip in “where’s my refill” emails.
Views
640K
Watched to the end
82%
Raw take
0:36
Posted at
0:19
Where
Reels, TikTok