Lena’s raw take, 0:52 → 0:31 after 11 cuts
Cutting short-form for 31 founders, coaches and local brands across Miami, including
Reyes Strength
Casa Brava
Brisa Skin
Studio Palma
Mangrove Coffee
Ola Pilates
Recent shorts
Ten clients, filmed on phones.
Point at one to play it.
The one cue that fixed my clients' squats
412K
views ·
71%
watched to the end
Friday's special, from the pass
860K
views ·
77%
watched to the end
What we changed in the formula, in 30 seconds
1.2M
views ·
64%
watched to the end
Tape-ins, start to finish
238K
views ·
69%
watched to the end
How we pour a flat white
310K
views ·
74%
watched to the end
Stop shrugging on lateral raises
590K
views ·
68%
watched to the end
The sauce, poured
1.4M
views ·
85%
watched to the end
Three drops, not five
640K
views ·
82%
watched to the end
What balayage looks like at six weeks
175K
views ·
66%
watched to the end
My morning, minus the influencer bits
920K
views ·
61%
watched to the end
One take, opened up
Where Lena’s 21 seconds went.
Only the gaps, not the words.
Both play when you reach them. The posted short ends at 0:31; the raw take still has the restart, the pause and the second goodbye ahead of it.
What we do
Five jobs, one editor.
Most start with the first.
Short-form editing
One take in, five posts out. Cut, captioned and sized for every feed.
Podcast and long-form clips
Your episode, cut into the twelve moments worth posting.
Captions and covers
Captions in your type, and a cover frame that still reads at thumbnail size.
Posting and first replies
We post at the hour your people are on their phones and answer the first comments.
Shoot days
Once a month we come to you with a phone, a light and a list of twenty shots.
Your week
Film on Friday. Post on Monday.
Same four days, every week.
Friday
Before 6 pm
The weekend
We cut
Monday
7:00 am
Tuesday to Thursday
Replies
One editor, one thread. You never chase anyone for a file.
Friday, 5:42 pm
Six takes are in the folder. Filmed them in the car, sorry about the light.
Sunday, 8:10 pm
Five shorts are ready for you. The hook on the third one is the strongest, so it goes out first.
Monday, 7:00 am
Posted: The retinol rule nobody tells you
12.4K views in the first hour
Wednesday, 6:15 pm
What held: the first line. What didn’t: the end card, people left before it. Next Friday, film the night routine.
On it. Same time Friday.
Case: Brisa Skin
Eight weeks of Brisa Skin.
From two posts a month to five a week.
Followers
4,100 → 22,500
Best short
1.2M views
Orders from shorts
31%
Brisa Skin
Skincare made in Miami · Lena Ortiz
posts
followers
following
38K
61K
142K
96K
410K
1.2M
520K
640K
Plans
Pick a pace.
Change it any month.
3 a week
5 a week
7 a week
Weekly
Five shorts a week from one Friday take, posted for you at your best hours.
$2,100
a month
Cancel or pause
any month
Edited from one Friday take
Captions in your type, and a cover frame
Two rounds of changes per short
A filming guide and a shared folder
Posted at your best hours
First replies to comments
A shoot day every month
Prices in US dollars, month to month. Podcast clipping and shoot days can be added to any plan.
Founders on the record
In their own words.
Three of the thirty-one.
I used to film something, hate it, and delete it. Now I film it once on Friday and stop thinking about it.
Lena Ortiz
Founder, Brisa Skin
Half my new clients say they found me through the squat cue short. I recorded that between two sessions.
Dani Reyes
Coach, Reyes Strength
They cut forty minutes of kitchen footage into twenty seconds that sold out the Friday special.
Marisol Vega
Chef and owner, Casa Brava
Questions
Asked on every first call.
Answered here, before the call.
Do I need a camera?
A phone from the last four years is enough. We send a one-page guide on light, sound and framing before your first take.
How do I send the footage?
Upload it to the shared folder we set up for you, straight from your phone. Anything in it by Friday at 6 pm goes into Monday's posts.
Who writes the hooks?
We do, from what you said. You see every first line before it goes out and can change any of them.
What if I don't like an edit?
Tell us what's off and we recut it the same day. Two rounds per short are included.
Do you post for us?
On the Weekly and Daily plans, yes. We schedule each short for the hour your followers are online and answer the first comments.
Can we stop or pause?
Plans run month to month. Pause for up to two months a year without losing your editor.
Start here
Send us one raw take.
We’ll cut the first one free.
No call needed. Tell us where the footage is and the edit comes back in two working days, captioned and ready to post.